Retail Disputes: Faulty Goods, Online Shopping, Subscriptions and Marketplaces
Faulty goods under CRA 2015, online cooling-off under CCR 2013, marketplace disputes, subscription traps and ticket resale. Statutory rights, section 75, and the DMCCA 2024 framework.
Retail is the consumer sector where UK statutory protections sit at their strongest and where consumers most consistently fail to use them. The Consumer Rights Act 2015 is unusually clear, the cooling-off rights under the Consumer Contracts Regulations 2013 are unambiguous, and the section 75 joint-liability framework for credit card purchases is well-established. The cases consumers lose are typically lost because they accept the retailer's first response and do not escalate.
In May 2026 the Digital Markets, Competition and Consumers Act 2024 (DMCCA) is the operative consumer-protection-from-unfair-trading framework, having replaced the Consumer Protection from Unfair Trading Regulations 2008 from 6th April 2025. Substantive protections are similar but the enforcement powers, civil monetary penalty regime, and the explicit ban on fake reviews are sharper than the previous regime. Subscription-trap provisions in the DMCCA (Part 4) are scheduled to commence by phased regulations through 2026 and 2027; check the current commencement position for any subscription-trap dispute.
Key Legislation
- Consumer Rights Act 2015 (esp. ss.9-11, 19-24 goods; ss.33-47 digital content)
- Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 (SI 2013/3134)
- Consumer Credit Act 1974 (s.75 joint-liability)
- Digital Markets, Competition and Consumers Act 2024 (Part 4 consumer protection)
- Sale of Goods Act 1979 (residual)
- Electronic Commerce (EC Directive) Regulations 2002
- General Product Safety Regulations 2005 (SI 2005/1803)
- Consumer Protection Act 1987 (product liability)
Complaint Route
RetailADR / Chargeback / s.75 to card issuer / Trading Standards / Small Claims Court
Always complain to the company directly first. Give them 8 weeks to respond. If unresolved, escalate to the relevant ombudsman or ADR scheme listed above. EvenStance guides you through every step.
The most common retail disputes
Faulty goods. The CRA 2015 statutory rights for goods are: satisfactory quality (s.9), fitness for purpose (s.10), conformity with description (s.11), drawn together at s.19. Tiered remedies under s.19 to s.24. Short-term right to reject: within 30 days of delivery, full refund (s.22). Right to repair or replacement: 30 days to six months, fault presumed present at delivery under the reverse-burden rule (s.19(14)); trader must repair or replace at no cost. Final right to reject or price reduction where one repair or replacement has failed. After six months, burden shifts to the consumer.
Online shopping and cooling-off. CCR 2013 gives a 14-day right to cancel from the day the consumer receives the goods, no reason required. Trader must refund within 14 days. Consumer pays return cost unless trader has agreed otherwise or has failed to make the cost clear pre-contract. Where the trader fails to give CCR 2013 information, the cancellation period extends to 12 months. Distance sales of specific exempted goods (custom-made, hygiene-sealed once opened, perishable, audiovisual media unsealed) are outside the cooling-off right.
Marketplaces (Amazon, eBay, Etsy, Vinted). Position depends on whether the marketplace is the seller or just the platform. Where the marketplace sells under its own name, CRA 2015 applies to the marketplace as trader. Where the marketplace is a platform connecting independent sellers, the seller is the trader. Most marketplaces operate buyer protection programs more generous than strict legal position; use that first, reserve CRA 2015 or section 75 for disputes the platform's process does not resolve. The DMCCA applies a heightened duty of care to online marketplaces in respect of unsafe and unlawful products.
Faulty electricals and white goods. Two parallel regimes: CRA 2015 statutory rights against the retailer, and the manufacturer's warranty (a separate contractual right). "The warranty has expired" is not a complete answer. CRA 2015 rights against the retailer run for six years in England and Wales (five in Scotland) and are not affected by warranty expiry. Right to claim turns on satisfactory quality at point of delivery, which the consumer must prove after six months and the retailer must disprove inside six months.
Used goods. CRA 2015 applies to second-hand goods, but the satisfactory-quality standard is modified by reasonable expectations given the price paid and the age. Trader's disclosure of known defects shapes the expected standard. CCR 2013 cooling-off applies to used goods sold by traders. Goods sold by private sellers are outside CRA 2015 (older Sale of Goods Act 1979 framework, much narrower implied terms).
Ticket resale. CRA 2015 secondary ticketing provisions (ss.90-92) require resale platforms to publish specific information: original face value, seat details, seller identity in defined circumstances. Failures are CRA 2015 breaches enforced by the CMA. Where event is cancelled or significantly altered, the CRA 2015 services framework (s.49) and conformity-with-description framework apply.
Subscriptions. DMCCA Part 4 subscription-trap provisions, when fully commenced, will require clear pre-contract information, easy cancellation, and reminder notices before renewal. Before full commencement, operative protections are CCR 2013 (14-day cooling-off for new online subscriptions) and CRA 2015 fairness framework (s.62 unfair terms, s.68 transparency). Auto-renewal terms not prominently disclosed at sale are on weak ground under s.62.
The first fob-off and the rebuttal that works
Retailers' first responses cluster around four patterns. First, "the warranty has expired" (or "you are outside the returns window"). The rebuttal is the CRA 2015 framework: statutory rights run for six years in England and Wales, separately from any manufacturer's warranty or the retailer's returns policy. Second, "you have used the product" or "you have damaged it". The rebuttal is the reverse burden under s.19(14): inside six months, the retailer must prove the fault was not present at delivery, not the other way around. Third, the retailer offers a credit note. The rebuttal is that the CRA 2015 short-term right to reject under s.22 gives the consumer the right to a refund of the price paid in the original method, not a credit note. Fourth, "this is a manufacturer issue, contact the manufacturer". The rebuttal is that the CRA 2015 right is against the retailer; the manufacturer is in addition to that right, not in place of it.
A specific recurring pattern in online and marketplace disputes: the trader uses the dispute period to delay past the consumer's window for chargeback or section 75. Card networks' chargeback windows are typically 120 days from the transaction (Visa/Mastercard consumer dispute) and 540 days for fraud. Section 75 claims are not time-limited at the strict statutory level but inherit the six-year contract limitation. Where the retailer is stalling, file chargeback and section 75 in parallel with the direct complaint.
Escalation path
For most goods retailers: complaint to the retailer; if unresolved, RetailADR (formerly The Retail Ombudsman) is the most widely-used voluntary ADR scheme. RetailADR is free to the consumer. Many large retailers operate their own internal escalation processes before RetailADR.
For card-funded purchases: chargeback through the card issuer for debit cards or non-credit-funded card payments. Section 75 of the Consumer Credit Act 1974 is the statutory joint-liability route for credit card payments between £100 and £30,000. Card issuer must respond; FOS is the escalation if the issuer refuses a valid s.75 claim. FOS cap from 1st April 2026: £455,000 (acts on or after 1st April 2019), £205,000 (earlier acts).
For ticket resale: the platform's process, the CMA for enforcement of the CRA 2015 secondary ticketing provisions, and the FOS where the underlying issue involves a CRA 2015-protected purchase paid by credit card.
For unsafe products or product safety concerns: Trading Standards via the local council. The Office for Product Safety and Standards (OPSS) is the national regulator.
For competition-law and consumer-protection enforcement: the Competition and Markets Authority. CMA's direct enforcement powers were significantly enhanced from 6th April 2025 by the DMCCA, including the ability to impose civil monetary penalties without first going through the courts.
What it costs and how long it takes
RetailADR is free to the consumer. Operator response times are typically four to eight weeks for the substantive decision. Chargeback time limits vary by scheme but are typically 120 days from the transaction date. Section 75 claims to the card issuer should receive a substantive response within eight weeks under DISP 1.6.2R; FOS escalation follows that timeline.
Court route under the small claims track has fees ranging from £35 (claims up to £300) to £455 (claims £5,000 to £10,000). Hearing fees of £80 to £346 are also payable. The Help with Fees scheme (form EX160) reduces or waives fees for low-income households. The small claims track does not allow recovery of solicitor costs beyond fixed amounts, so engaging a solicitor for a retail dispute is usually disproportionate.
The Consumer Rights Act 2015 statutory rights run for six years in England and Wales (Limitation Act 1980 s.5) and five years in Scotland (Prescription and Limitation (Scotland) Act 1973). The CCR 2013 cooling-off right runs 14 days from delivery (or 12 months where the trader failed to give the required information).
How EvenStance helps with retail disputes
Frank's retail flow identifies the right statutory framework for the dispute, drafts the formal complaint citing the operative CRA 2015 section by reference, tracks the eight-week complaints clock for card-funded disputes, and prepares the RetailADR or FOS submission with the regulatory grounds clearly stated.
The platform's section 75 flow runs the parallel claim to the card issuer for credit-funded purchases between £100 and £30,000, with the joint-liability point cited at the outset. The chargeback evidence flow assembles the documentation the card issuer needs to raise the dispute with the merchant's acquiring bank.
Sub-sectors Covered
Frequently Asked Questions
How long do I have to return a faulty product?
The retailer says my faulty product is outside the warranty. Is that the end of it?
How long do I have to return something I bought online?
My subscription auto-renewed without warning. Can I get my money back?
Are marketplace items covered by the Consumer Rights Act?
The product I bought is unsafe. What should I do?
Related reading
Section 75 credit card claims
The joint-liability framework in detail, with the £100 to £30,000 threshold and the chargeback comparison
Faulty goods
The CRA 2015 framework applied to faulty product disputes, including the reverse-burden rule
Small claims court
For retail claims up to £10,000
Formal complaint writing
Structure for an effective first complaint
The escalation roadmap
General framework for any consumer complaint, including retail