How to Complain About LV= (Liverpool Victoria)
Everything you need to make an effective complaint against LV= (Liverpool Victoria), including contact details, your rights, deadlines, and escalation paths.
Also known as: LV
Contact Details
complaints@lv.com
0800 678 1906
Your Rights
Financial Conduct Authority (FCA) Handbook
Financial services firms must handle complaints fairly under FCA DISP rules. They must acknowledge within 5 business days and provide a final response within 8 weeks.
Step-by-Step Complaint Guide
Gather your evidence
Collect all correspondence, receipts, contracts, and any other documents related to your issue with LV= (Liverpool Victoria). Take screenshots of online chats and note down phone call dates and times.
Write a formal complaint
Send a clear, factual complaint to LV= (Liverpool Victoria). Include your account/reference number, a timeline of events, what went wrong, and what you want them to do about it. Email: complaints@lv.com
Set a deadline
Give LV= (Liverpool Victoria) 14 days to respond to your initial complaint. If they don't respond, send a follow-up referencing your original complaint and requesting a response within 7 days.
Escalate if needed
If LV= (Liverpool Victoria) hasn't resolved your complaint within 8 weeks (or has sent a final response you disagree with), escalate to the Financial Ombudsman Service.
Consider further action
If ombudsman resolution isn't satisfactory, you may have the option of taking your case to the Small Claims Court for disputes up to £10,000.
Escalation Routes
Financial Ombudsman Service
FCA
PRA
Key Deadlines
| Initial response | 14 days (reasonable expectation) |
| Final response | 8 weeks (regulatory deadline for most sectors) |
| Ombudsman referral | After 8 weeks or final response |
| Limitation period | 6 years (contract) / 3 years (personal injury) |
Need Help With Your Complaint?
Frank can help you draft a professional complaint letter, track deadlines, and guide you through the escalation process.